Web & app studio in Dallas–Fort Worth

Need a website?
Need an app?
Let’s sit down and build it.

We’re a friendly little studio in Plano. We meet you in person, listen to your idea, and turn it into something your customers will love. We’ll drive anywhere in DFW. Except I-635 at 5pm.

  • We meet you in person
  • Simple, flat pricing
  • You own everything

Two simple questions.

If you answered yes to either one, you’re in the right place. If you answered yes to both, you’re in the right place twice.

Do you need a website?

Whether it’s your very first site or a rescue mission for the one your nephew built in 2014, we’ll make it fast, friendly, and easy to find on Google.

  • New websites for small businesses
  • Redesigns that finally look like you
  • Online ordering, bookings and quotes
  • Local SEO so people nearby find you

Do you need an app?

Got an idea you’ve been describing to friends for years? We’ll turn it into an app people can actually download. Your friends will finally need a new topic.

  • iPhone and Android apps
  • Web apps and admin dashboards
  • Logins, payments and notifications
  • Help from first sketch to App Store

Not sure which one you need? That’s the most popular answer. Let’s figure it out together.

For the job that eats the afternoon

Need AI?

Not a chatbot glued to your homepage. A practical tool for one annoying task. We meet you in Dallas–Fort Worth, pick the job, and build a first version you can actually use.

  • The questions you answer all day

    Hours, prices, policies, “do you still have that?” A helper that knows your business and replies like you would.

  • The paperwork nobody wants

    Invoices, intake forms, menus, listings. It reads them and drops the useful parts where they belong.

  • The idea you keep describing

    A first version real customers can try. Not a demo that only works on the example you rehearsed.

What we can build for you

Your business, but easier.

Here are a few things DFW businesses ask us for. Your idea goes here next.

Website

A website that sells kolaches while you sleep.

Online ordering, real menus, and opening hours that are actually up to date.

App

An app that tells people where the tacos are.

Live locations, menus, and pickup orders for food trucks and restaurants.

App

A booking app that fills your calendar, not your voicemail.

Appointments, reminders, and payments for salons, clinics, gyms, and studios.

Website

A quote form that works harder than your cousin.

Customers get a price in a minute. You get the lead on your phone right away.

Illustrative examples. The real magic is custom-made for you.

Behind every great business is a great website. Behind every other one is a nephew who “knows computers.”

Let’s talk

How it works

We meet you in person. Like it’s 1995, but with better Wi-Fi.

Great software starts with a real conversation. Sitting at the same table beats a long email thread, and it’s a lot harder to misunderstand a whiteboard.

  1. Step 1

    We meet up

    At your office, your shop, or a coffee place near you. Bring your idea, a napkin sketch, or just a problem that keeps you up at night. We’ll bring the questions.

  2. Step 2

    You get a clear plan

    A simple plan with clear priorities and a timeline. No 40-page proposal. No jargon. You’ll understand every line, and so will your accountant.

  3. Step 3

    We build it with you

    We meet often and show real progress every week, so there are no surprises. Well, only good ones.

  4. Step 4

    Launch day

    We launch, make sure Google knows you exist, and stick around for whatever comes next.

The best time to build your app was ten years ago. The second best time is right after coffee on Tuesday.

Pick a time

Our work

10+ years of building things. Some of them on purpose.

From simple websites to full software systems. Here are a few projects we’re proud of.

Iter ride-sharing apps built by SoftLocal

Ride-sharing apps

Iter

A complete ride-sharing system for a taxi company: five mobile apps and a web dashboard.

EZJet private flights marketplace built by SoftLocal

Private flights marketplace

EZJet

A marketplace where travelers book empty seats on private jets.

Vintage Sports video streaming app built by SoftLocal

Video streaming app

Vintage Sports

A streaming app for classic college football games, with subscriptions built in.

PagoHoy payments platform built by SoftLocal

Payments platform

PagoHoy

Create a payment link on your phone, share it with anyone, and get paid.

Pricing

Simple pricing. The only surprise is how much gets done.

One flat price for design and development. No hourly billing, no mystery invoices, and you can cancel anytime. Your first meeting is on us.

Most popular

Monthly

One project at a time, for businesses thinking long term.

$4,495/month

  • One project at a time
  • Websites, apps and design
  • Unlimited changes
  • Shared board to track progress
  • Follow-ups after launch
  • Cancel anytime
Let’s talk first →Ready now? Subscribe directly

Just need a quick fix or a one-off project? Tell us about it and we’ll find something that fits.

FAQ

Good questions. Better answers.

Don’t see yours? Just ask us. There are no dumb questions, only unasked ones.

Do you really meet in person?

Yes. We meet at your office, your shop, or a coffee place anywhere in Dallas–Fort Worth. If you prefer video calls, that works too.

Do you build websites for small businesses in Dallas–Fort Worth?

Yes. Most of our clients are local businesses: restaurants, shops, clinics, contractors, and anyone who needs a clear website their customers can find on Google. We meet you in person anywhere in the metroplex.

How much does a website or app cost?

We keep it simple with flat pricing: $1,039 a week for small projects, or $4,495 a month for ongoing work. No hourly billing, no surprise invoices, and you can cancel anytime.

How long does it take?

Most small business websites launch in 2 to 4 weeks. Apps take longer, usually 6 to 12 weeks. We show you progress every week so you always know where things stand.

I only have an idea. Is that enough?

Absolutely. Most of our clients start with an idea and a lot of questions. We help you shape it into a plan before any code is written.

Do you build iPhone and Android apps?

Yes. We build apps for iPhone and Android, plus web apps and the systems behind them, like admin dashboards, bookings, and payments.

Will my website show up on Google?

Every site we build is fast, mobile friendly, and set up for local search, so people nearby can find you.

What happens after launch?

We stick around. We can handle updates, hosting, and new features, or hand everything over to you. It is your project, and you own it.

Let’s build something great.
Or at least grab coffee.

Tell us a little about your idea. A real human (hi, it’s us) will get back to you, usually the same day.

Rather pick a time?
Book a free 30-min call →
What do you need?
How should we meet?